YEAR:
2023
Branding & Events
EXPERIENCE:
club Cetera is a futuristic brand design for club events, focusing on the “et cetera” of celestial sounds in music. The visual identity is rooted in femme, ethereal, and Y3K-inspired aesthetics. The central emblem was designed to resemble a dancing star, originally hand-drawn and then brought to life through 3D design. The name derives from et cetera, meaning “unspecified additional things,” reflecting the project’s openness to all club sounds and genres. The brand’s posters, promotional materials, and animations are designed as a cohesive system, blending otherworldly visuals with hyper-futuristic themes.
The project has continued to evolve since 2023, when I launched the first club cetera event at Cobalt Studios featuring Miss Jay and Evissimax. Since then, I have hosted two further events, all of which received strong responses both in-club and online. Each event was awarded a Resident Advisor pick, with one achieving a complete sell-out and fundraising for the Lubber Fiend in Newcastle. All flyers, branding, and visual assets have been designed by myself, with a focus on platforming primarily femme artists and underrepresented musical sounds. This project has been a significant creative outlet for me, allowing me to fully express my detail-oriented approach to design and world-building.
